Prospectology (noun): The art and science of transforming cold outreach into warm opportunities, through the precise application of AI, automation, and human connection.
Prospectology is a cold outbound agency with over 5+ years of sales experience working in bootstrapped startups using automation, AI and personalisation to open up doors.
Why Prospectology? We are not just another cold outbound agency who know how to use the latest sales tools. Our team consists of expert sellers who have closed six-figure deals and have a profound understanding of the nuances required to navigate and succeed in the current complex outbound sales landscape.
Whether you're preparing to launch, add more leads at the top of the funnel, looking to scale, or aiming to attract significant VC interest, our strategic use of cutting-edge sales tools and data-driven approaches will empower your startup/growth business. Let us streamline your processes and equip you with the strategies you need for exponential growth.
This document is designed for sellers at all levels to streamline their email outbound processes. Whether you're an SDR first starting out, or an AE looking to book more meetings through outbound, or a startup founder without prior sales experience who is founder-selling for the first time—we’ve got you covered!
Outbound is King 🚀 We can use many channels to book in calls with our potential prospects like inbound, referrals, partnerships and ads. But what about the outbound channel? One of the most cost effective ways to book in meetings with your prospects is cold email outreach. If done correctly, this channel can be very effective and fruitful. Lots of companies and sales leaders today choose not to use this channel to unlock doors because they may have found it very difficult to do so in the past. Very few companies manage to make outbound sales work for them and their sales teams. They may have tried in the past but got no replies, didn’t land in their prospects inbox or didn’t outreach with a trigger solving a big pain/problem for their prospect and ICP. Many outbound specialist have different ways of outreaching which is unique but what they all have in common is they do not do the following below when outreaching cold via email:
Emailed a prospect who isn’t their ICP ❌ Emailed once and did not follow up with multiple sequences ❌ Outreaching with only one company mailbox ❌ Sent a long winded and detailed email copy which was not mobile-friendly ❌
Emailed with no trigger and clear value proposition ❌ Included hyperlinks and images on the 1st initial email ❌ Aggressive CTA (Call to action) - asking a prospect to commit to a call right away ❌
**Now let’s talk about TAM (Total addressable market). This represents the total revenue opportunity available to a product or service if 100% market share is achieved.
Why is total addressable market analysis important?**
Analysing your TAM is key to estimating the number of potential customers and predicting your business’s potential for growth.
These are the benefits of TAM analysis:
Once we have understood the total market opportunity within different verticals we can then start to map out what your IDEAL CUSTOMER PROFILE (ICP) looks like. ****
What is an Ideal Customer Profile (ICP)?
An Ideal Customer Profile (ICP) is a detailed description of the perfect company or customer you want to target for your business. It's like creating a profile of your dream customer who is most likely to buy from you, stay loyal, and recommend you to others.
Why Knowing Your ICP is Important
Identifying companies or customers that fit your ICP is crucial for revenue generation. These ideal customers are more likely to: